Do pharmacists buy Bayer? Informed shoppers and the brand premium

Publication information:

Bronnenberg, Bart J., Jean-Pierre Dubé, Matthew Gentzkow, and Jesse M. Shapiro. “Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium”. Quarterly Journal of Economics 130, no. 4 (2015): 1669-1726.

Notes

Published version. Published by Oxford University Press. All rights reserved.
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